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For Immediate Release:
Mr. Handyman of Cherokee/Bartow Celebrates First Anniversary
Unveils Newly Remodeled Towne Lake Office Amid
Strong Repeat/Referral Business
ATLANTA, GA -- August 14, 2003 -- Mr. Handyman® of Cherokee & Bartow Counties,
the leading local provider of home and commercial maintenance, repair, and home
improvement services celebrates its first business anniversary today by unveiling a newly
remodeled, uniquely customer-oriented office space at their location at 2360 Towne Lake
Parkway #105 in Woodstock. As its focal point, Mr. Handyman's own master technicians have
crafted a home facade inside the office space which is used to provide clients with home
improvement ideas as well as actual examples of the company's workmanship.
Supported by brisk sales, Mr. Handyman of Cherokee/Bartow has successfully grown their
operations over the first year to employ 3 fulltime master technicians and 5 employees overall.
Of particular note, the company has posted strong repeat and referral orders, with these orders
making up nearly one-third of all business this year.
"We get calls on everything from changing swimming pool lights to serious water damage",
noted Chip Ahrens, president and owner of Mr. Handyman of Cherokee/Bartow. "With a large
number of homes in the 10 to 15-year old range in this area, we also do a lot of siding replacement,
window flashing and re-caulking, and other general fix-it repair work."
"Usually our initial contact with a client is focused on repairing something of urgent need. In
this scenario, many clients like the fact that we can often provide same-day service. Once they
experience the Mr. Handyman® difference, they realize that we are much more professional
than the 'guy in the pickup', and are truly focused on customer satisfaction. Customers tell us
time and again that they really appreciate the way we work exclusively on specific appointment
times rather than playing 'phone-tag'. We are pleased that so many of our clients are coming
back to us for additional services, and referring us to their friends. This tells us that they trust us
and like our service."
"As we grow our business, our clients are learning that we can handle most any home or
business repair/maintenance need. One of the main reasons that we did the extensive office
build-out was to inform more people about our wide range of capabilities. We wanted to take the
Mr. Handyman services checklist and turn it into a 'hands-on' example. Our clients benefit
from our 'one stop shop' capabilities, which save the time and expense of searching for
individual carpenters, electricians, and plumbers to address their issues. We have the talent to
do it all."
As for the success of year one, Ahrens added, "We have found that our location has been a
terrific benefit to us. We estimate that 30% of our current business is directly related to clients
who either already know us, notice us as they drive by, or simply stop in to learn more about our
services. We are now expanding outside the Towne Lake area and plan to spread the good
news about our unique business to areas such as Canton, Holly Springs, Cartersville, and Ball
Ground. With all this working for us, we expect our growth to accelerate and hope to double the
staff and build the repeat/referral portion of our business to 50% within the next year."
About Mr. Handyman
Mr. Handyman® is nationally franchised home and commercial services company headquartered
in Ann Arbor, MI. It is a member of the Service Brands International family of companies,
along with three other proven franchise concepts including Molly Maid®, 1-800-Dry Clean®, and
The Restoration Drycleaning Network®. Mr. Handyman of Cherokee and Bartow Counties is
also a part of Mr. Handyman® of Atlanta, which services greater Atlanta from four area locations
in Gainesville, Lawrenceville, Marietta, and Woodstock. The Mr. Handyman Client Bill of
Rights sm is the company's formal pledge to deliver a more professional and personalized
handyman service experience to its clients. To learn more about Mr. Handyman, or to schedule
an appointment, visit the company's website at www.MrHandymanAtlanta.com or call
678.445.0075.
Mr. Handyman -- On Time, Done Right! sm
770-455-8488
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